Corporate Sponsorship Package

  • Borough of Culture is awarded annually on a rotational basis to one of the six local authorities that make up the Liverpool City Region, as part of the Combined Authority’s 1% for Culture programme. The overall aim of the programme is to stimulate talent, aspiration and promote creativity and economic growth through cultural engagement and activity across the City Region.
  • Each Borough needs to weave five key elements into their creative programme:
  • Children and Young People
  • Positive Outcomes
  • Communities
  • Distinctiveness of Place
  • Infrastructure
  • In Halton our aim is to increase participation in quality cultural activity across Halton, helping more people to experience the arts and to benefit from the role that culture can play in transforming lives -improving health and wellbeing, reducing social isolation, increasing community cohesion, inspiring creativity, supporting learning and making Halton a great place to live and work.
  • The Team is led by Julie Griffiths (Library Strategy & Development Manager) and Steph Davies (Lead Funding Officer) Halton Borough Council, with support from Dan Williamson (Senior Producer) ArtReach, in the role of Programme Delivery. Sign off for the programme comes from Councillor Eddie Jones (Executive Board Member: Economic Development).
  • The Halton Borough of Culture team has developed a programme of events that reflect the findings from the consultation and the appetite for culture in the borough. These events and projects include: Made in Halton (small grants commissioning local artists work), Halton Make Fest, Harmony Halton (Music weekender in grass roots venues), Bridge Festival (Outdoor Arts & Parade), North West Vintage Rally (with new Steam Punk attraction), Festival 10:15 (young people led festival), Halton Light Event, Explore Festivals (Libraries Programme), Halton Heritage Project (with young person led strand), Culture HQ (shop space for event and workshops), small scale public art commissioning (murals etc)
  • In order to support the development of Halton Borough of Culture, it is felt that support from one or more major corporate sponsors will help the event to achieve most impact and achieve mutual benefits for both parties.

Aims

  • Halton Borough Council aims to raise funding from locally based business to support Halton Borough of Culture 2021.
  • This money will be used to complement committed funding from Liverpool City Region and National Lottery funders including Arts Council England and National Lottery Heritage Fund
  • Corporate sponsors/partners can help support Halton Borough of Culture by:
    • Increasing engagement between key local services (e.g. charities, council services) and residents, especially those hardest to reach.
    • Increasing support for the community organisations who host activities during the year to ensure they can use it as a vehicle to maintain connections to those that take part in their activities for the first time.
    • Increasing the profile of Halton Borough of Culture as a vibrant programme for all promoting a stronger, connected and healthier Halton
    • Create a legacy of a vibrant and sustainable cultural sector in the Borough which will be an attracting factor for potential investors and residents

This support will enable Halton Borough of Culture to invest in:

  • Marketing and audience development to promote the programme to the widest possible audience in Halton and the wider region
  • Additional artistic activities delivered by high profile national organisations as well as local organisations.
  • Supporting Halton community groups and local residents to engage in the programme though participation in creative workshops and volunteering

Motivations to support Halton Borough of Culture

  • Community outcomes – Creating connected communities and encouraging local links.
  • Mental health outcomes – Participation in creative activities improves health and wellbeing.
  • Education outcomes – Learning and improving creative skills to use for everyday creativity.
  • Social outcomes – Increased confidence and creating positive experiences.
  • Organisational outcomes – opportunities for staff members to engage with a project and deliver specific events.
  • Marketing outcomes – g. internal promotional opportunities will be emphasised given any challenges around associating a corporate brand on Halton Borough Council publicity.

Opportunities for Corporate Sponsors:

  • Creating more connected communities, encouraging local links and celebrating young talent.
  • Activities that encourage people to stay involved in creative activities, contributing towards improves health and wellbeing, better skills and more social connections.
  • Increase links to your local community – engaging existing and new customers or raising the profile of your CSR agenda and how you give back to make a difference.
  • Improve staff morale by creating opportunities for them to get involved in a local initiative and taking part in creating positive experiences for their local community.

What will Halton Borough Council do:

Work closely with corporate partners to:

  • promote the partnership internally across the Borough Council, within the programme and with community partners.
  • explore opportunities for staff to volunteer and support activities and feel part of a major community event.

Why now is the right time to invest in Halton Borough of Culture

  • This is the first ever Halton Borough of Culture and it is a great opportunity to highlight the fantastic work of local artists, community group and cultural organisations. Corporate support will enable the initiative to further engage a greater range of community groups to access the programme and engage new audiences.
  • 2020 has been a difficult year for artists, charities, community groups and cultural organisations due to the impact of Covid-19. All planned events have been cancelled and cultural venues closed many currently unsure when they can reopen. Local people have been deprived of cultural events, community connections and social opportunities. In 2021 there is an even greater appetite for such activities and we will ensure that they are produced in line with government social distancing guidance at that time.
  • As this will be the first year that this programme would be presented, the corporate partner has the opportunity to shape its involvement and how its future support might develop with Halton Borough Council’s cultural strategy beyond 2021.

The Ask

There are 3 levels of investment on offer:

  • £5k – Gold Sponsor
  • £2.5k – Silver Sponsor
  • £1k – Bronze Sponsor

Recognising the partnership

Profiling opportunities

  • Logo, credit and link on Halton Borough of Culture website on HBC Website.
  • Halton Borough Council produced news items, case studies and digital content to be shared on own channels.
  • Credit in press releases with agreed wording such as ‘Halton Borough Council is working in partnership with X to present a range of community activities for residents to enjoy during Halton Borough of Culture’.
  • Logos on ‘supporters bar’ on print posters and banners.
  • Extended stand at key events
  • A fantastic feel good factor of supporting and connecting with the local community through culture.
  • VIP invitations and meet the artist opportunities

Benefit Packages

  • Gold sponsor: highest level of brand exposure, before & during the year. Limited to 4 organisations.
  • Silver sponsor: lead sponsor for one of our key events or new commissions
  • Bronze sponsor: your choice of event, including VIP attendance and artist meet-and-greets if appropriate

We look forward to working with you to make Halton’s Borough of Culture year a success

Key Contact: steph.davies@halton.gov.uk; 0151 511 7960