The Bleach Packers – Video Projection & Augmented Reality Trail (Runcorn)

Young people in Halton have re-imagined iconic workers from the borough’s past, creating holographic video and augmented reality images.

The project is inspired by archive photographs of Bleach Packers, hard-working heroes of the local chemical industry who created vital alkali for the UK and beyond. They packed bleaching powder into casks and protected themselves by wrapping their bodies in fabric and paper.

Artist Lou Chapelle collaborated with local creative practitioners and young people to create costumes, dance, poetry, and sound. The resulting artwork presents a surreal Bleach Packer’s dream, in which he finds himself transformed, torn between chemicals and nature.

Video projection artwork and augmented reality trail  – Market Square, Runcorn Shopping City 12 – 16 January 2022 (also at Tesco Extra, Ashley Retail Park, Widnes 19 – 23 January 2022)

To find out more about the project, drop-in family activities and to access the AR trail, visit the ‘More Info’ link on this page.

The Bleach Packers is part of the Celebrating Halton’s Heritage project which is funded by the National Lottery Heritage Fund as part of Halton’s Borough of Culture 2021 celebrations.



Jan 12 - 16 2022


10:00 am - 4:00 pm

More Info

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Runcorn Shopping City
205 Upper Sales Level, Runcorn WA7 2EU


Halton Council
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